We all know that the pandemic has had a major impact on employment patterns: not just more people working from home, but fewer people returning to their pre-Covid jobs. This has revealed what journalist Charlie Warzel calls career skeptics. His original piece can be found here, where he says folks don’t reject how they navigate their careers, but a complete rejection of having a career. That post received a sharply divided reaction from his readers: one group agreed with his point of view, but another felt the skeptics were a bunch of entitled complainers with a poor work ethic.

I have had essentially four careers. The first began when I was still in college and with a full-time job in my senior year as a professional photographer for the City of Albany, NY. It only lasted a year and only paid $5000 but it was the prototypical “foot in the door” in a very competitive profession. How competitive? After the job ended, I came to New York City with my portfolio in hand to try to get a job with a photographer. It was depressing: most of the people I tried to talk to wouldn’t even give me the time of day. Some just laughed at me: “What New York City (with emphasis on the last word) experience do you have?”

One of the photographers who actually let me in his door was W. Eugene Smith, the celebrated magazine photojournalist who was a few years away from his death. When I saw him he was in poor health, after being poisoned by covering the Minamata Mercury pollution story. He was very kind, although also very critical about my work. But just being able to spend a few moments with him made me realize that I had a long way to go, and that photography wasn’t in the cards in terms of my own career.

That “decisive moment” (to quote from another photographer) with Smith is what I guess many people are going through right now with their own career decisions. Maybe they don’t have a famous person giving them advice. Maybe they are seeing what their contemporaries are doing and want to find something else. My point is that you don’t necessarily have to stop at one career, if you understand your motivations and why you aren’t happy with your current job.

My other three careers were more successful: as a policy analyst in Washington DC and then various roles in IT and finally as you probably know me as a tech journalist. Early into that second career – in fact, at the end of my first job and about to take a second job offer – I remember a conversation with my dad, who ended up working for the same employer for decades as an accountant. I had just finished two years with the first firm, and he cautioned me that the change in jobs was too quick and wouldn’t look good for any future employer. It seems so quaint now, where a two-year tenure is almost too long in some quarters. My point here is that times change, and how our careers evolve need to be considered in the context of the times.

Warzel posits that our culture should perhaps aspire to better relations between employers and employees: the old saw that a company owes you nothing more than a paycheck and a safe working environment aren’t enough in today’s world where career development, intellectual stimulation, and doing something good for the world should motivate people to come to work, or at least come to their laptops in their spare bedrooms.

But that brings up another issue that is bugging me, and that is how we monitor our newly remote work forces. Employers are using increasingly intrusive monitoring software to track what their remote workers are doing, according to this piece in the Washington Post. This software category has exploded: It used to be just time and keystroke tracking, but now these tools can take screen captures, record video and ambient audio as well as track browser URLs and track geolocation. These tools include products such as Hubstaff, DeskTime, VeriClock and ActivTrack, and their use is growing quickly. PC Magazine even has a review of the category here. They say that “solutions that have been traditionally focused on tracking employee activity, logging suspicious behavior, and sniffing out possible insider threats are now pivoting to not only track productivity, but also monitor health and wellness, and even improve engagement.”

That frankly scares me. If we want to develop better employee/employer engagement, we have to start out trusting each other. Using more heavy-handed monitoring is a step backwards and could be yet another reason why employees aren’t returning to their pre-pandemic jobs — even if they don’t have to suffer long commutes to get to the office.

Back in the late 1980s, when I was a manager at PC Week, I supervised about a dozen people. Almost all of them were working remotely from our main office in downtown Boston. It was easy enough to measure their productivity: if the writer wrote his or her assigned stories, that was good enough for me. One of them was Bob who started out with a bang and then eventually tapered off to writing very few stories, and I had to fire him (the first person that I ever fired, by the way). Now, maybe your own productivity can’t be so quickly quantified, but I tried to give Bob the benefit of the doubt but after a month of no output and numerous requests to change his behavior I didn’t have much choice. That firing was a decisive moment for Bob, who went on for a second career as a pastor and talk show radio host.

Could it be that we have witnessed the last of the Zuck World Apology Tours? Technically, his last one was in 2018, after the Cambridge Analytica scandal (which I wrote about on my blog here). But the Facebook executive – and his minions – have been apologizing frequently since then. Kara Swisher writes in her last week’s NY Times’ column, “What’s most revealing is the persistence of the tired old, so-so-sorry, we’ll-do-better excuses that Facebook’s executives trot out when the company is called out for its destructive products.” This was in the context of some recent bad news about Instagram, but still.

In Swisher’s column, she points out that Marc Benioff, the Salesforce CEO, told her back in 2018 that “Facebook is the new cigarettes. It’s addictive. It’s not good for you.” Now this remark seems eerily prescient. Yesterday, the Times ran a story about how Facebook will be pushing more positive stories about itself in its news feed in attempts to burnish its image. Called Project Amplify, it is doing what it does best: tweak its algorithm to present its own warped world view. This comes after a series of other failures to use various large-scale manual efforts to monitor and control how it spreads information.

One of the tweaks is to break up the data analytics team behind its CrowdTangle offering. This used to be the domain of data nerds and a few selected social media managers at major news outlets and retail brands. For example, here is a promotional piece that NBC News did on how they used the tool to identify individuals who post particularly poignant pieces on their news feeds. The tool was acquired back at the end of 2016 and its small development team was kept more or less intact until earlier this year. The developers explain it makes engagement on public content from various pages and groups within Facebook, Instagram account posts and other content more discoverable for researchers.

“CrowdTangle is a good resource for the right question such as large-scale text and image analysis but it is limited in its focus on public pages, which isn’t appropriate for my research,” says Zachary Steinert-Threlkeld, an Assistant Professor at UCLA.

But the top Facebook brass didn’t like the results of its analysis, as Kevin Roose explained (in another Times piece entitled, “Inside Facebook’s data wars”) how he constructed his “Top 10” Twitter list of most engaging Facebook posters using CrowdTangle. He still produces these lists daily, and they vary widely across various familiar and unfamiliar names. Roose pointed out how his Top 10 lists were frequently filled with conservative opinion leaders such as Ben Shapiro, Dan Bongino and Sean Hannity.

Facebook has tried to be transparent and continues to fail. It has this idealistic vision of being the online town square where ideas can flow freely. That may be the case in one corner, but the folks who shout the loudest and buy the digital equivalent of ink by the barrel are only interested in their own world view and the spread of misinformation. Its leaders suffer from toxic positivity, where they think their company can do no wrong.

As newspapers have become endangered species, we now have a new target, the addictive and unhealthy social media. As one gruesome warning label in Australia claimed about smoking, using social media can cause blindness and irreversible eye damage. Sad to say, Benioff was spot-on years ago.

Like Billy Joel once sung, I am in a New York state of mind this week. Thinking about where I was 20 years ago, watching the towers collapse from a vantage point in my town in Long Island. Thinking about the two friends that lost their lives that day, Mark Bingham and Tom Kelly. There are certainly plenty of TV programming to choose from this week, as Deadline summarizes.

By way of background, I have spent half of my life living in Long Island: born in Bay Shore, grew up in Levittown and Merrick, then went to college, only to return for a year to live in the pre-gentrified Brooklyn before leaving to go to grad school. Eventually I came back in my 30s to live in Port Washington, where I raised my daughter, served on the local school board, and established my own business. Port Washington lost about a dozen people on 9/11, which was less than its neighboring community Manhasset did on that day.

For most of the last 20 years, I have been living in the Midwest. Every so often, I miss the hustle and bustle of NYC. This is one of those times. This was going to be a tough anniversary. Covid, cancer, travel restrictions, floods and tornadoes in New Jersey! It does seem like End of Days.

I have been watching the NatGeo/Hulu series on what happened that particular day. It is an amazing piece of journalism, linking images of many of the heroes caught on film in 2001 with contemporary interviews. One of them is an interview with Bingham’s mother and highlights his role in thwarting the hijackers of United 93, and how proud she is of him. The series shows the level of heroism from both those who survived and those who perished. We see the firefighters trying to figure out how to save lives but losing their own. It is a hard film to watch, but it gave me hope in humanity and highlighted some of the day’s heroes.

Now, the notion of what constitutes a hero has been somewhat devalued in the past 20 years, but these were folks who put themselves in harm’s way and considered the plight of others before themselves. One guy was buried under the rubble of one of the collapsed towers with someone else. He first helped free that person, who immediately fled, leaving the first guy to fend for himself. You see him today all healthy and hale, then what he looked like back in 2001, all bloody and torn up from trying to squeeze through the pile of concrete and glass.

As many of you know, I have volunteered as a freelance journalist for my local Red Cross chapter, profiling some of the many volunteers who have given far more time and service towards helping others during many disasters. This week you can read my profile of Mickey Shell (and numerous others) when he went to NYC to help out after 9/11. It was the first time he visited the area from his home in Poplar Bluff, Mo. He is a mental health professor who gave comfort to the survivors, and learned how to navigate the complexities of the NY subway system as part of his deployment.

With 9/11, we came together as one – mostly. Sure, there was the attack on an Indian restaurant in Port Washington by some local louts. They didn’t quite get that Sikhs (who owned the place) wore turbans too and had nothing to do with the 9/11 hijackers, Arabs, or the middle east for that matter. Not much has changed today — we have attacks on various Asians that had nothing to do with transmitting Covid. There will always be haters. And now we have thousands of Afghan refugees that arrived in our airports over the past few weeks to try to assimilate, protect, and give opportunities for a new life. Let’s hope there are still some heroes to go around.