Announcing Inside Security: a new email newsletter

I am excited to announce that beginning today there is a new source of high-quality infosec news, analysis, reviews and trends. I have joined forces with Jason Calacanis’ Inside.com to produce Inside Security. The email newsletter will appear twice a week and contain links to content that I find interesting, useful, and cutting edge for CIOs, CISOs, and other IT professionals that want to stay on top of the latest exploits and defenses.

You can subscribe here and view a sample newsletter to see if this is relevant to your interests. Inside Security joins other newsletters such as Inside Tesla, Inside VR&AR, and a tech-based daily brief.

IBM SecurityIntelligence blog: Can You Still Protect Your Most Sensitive Data?

An article in The Washington Post called “A Shift Away From Big Data” chronicled several corporations that are actually deleting their most sensitive data files rather than saving them. This is counterintuitive to today’s collect-it-all data-heavy landscape.

However, enterprises are looking to own their encryption keys and protecting  their metadata privacy. Plus, there is a growing concern that American-based companies are more vulnerable to government requests than offshore businesses.

You can read more on IBM’s SecurityIntelligence.com blog here.

FIR B2B Podcast: Why words matter, with search marketing guru James Mathewson

James Mathewson is a prolific author, digital marketing expert, search engine aficionado and editor-in-chief of IBM.com. Paul Gillin and I recently spent some time with him talking about using data to understand how customers think so that you can align messages to explicitly and implicitly stated needs.

For example, using the wrong terms — such as notebook instead of laptop — can sabotage your marketing efforts. Marketers need to use the language of customers and prospects to define their brands. Listen to our podcast here.

The death of the editor-in-chief

This piece was written for Sam Whitmore’s MediaSurvey, which is a subscriber-only site. I have reposted it with his permission.

We have come to the end of an era. It is time to retire a professional title that was significant role in my own life, that of the Editor-in-Chief or EIC. It now has little significance for those in online publishing, perhaps because the entire editorial department has collapsed into a single individual. As in, the EIC is also the copy editor, chief illustrator (thanks, clipart), social media promotions manager, and freelance manager. We might as well add the roles of lunchroom monitor and basketball coach too, for all that they matter.

To say that editorial operations have changed from back in the day when I was EIC at Network Computing in the early pre-web 1990s is an understatement. It is a completely different world. Look at some of the magazine mastheads from that era: there are dozens of roles that are historical curiosities now. It is like looking at the Dead Sea Scrolls. “Yes, sonny, back in my day we printed things on dead trees, and put them into the mail. And we walked five miles uphill to school too.” Who uses ordinary mail, and many kids learn online. Is there anything that the Internet can’t do now?

We had a significant editorial staff: some 20 people, some million or so dollars in annual salaries. Oh what fun I had back then. Not everyone wrote for the publication, but all contributed towards creating a solid editorial product every month. Remember art directors? Another job title that is headed for the scrap heap. Since then, I held other EIC titles and have run online publications with varying sized staffs, but never that big and for that much budget. Little did I know that my first EIC job was going to be the best of them.

Today we don’t have that luxury of having an editorial staff. If the EIC still writes their own stuff, they have a pressure to get it posted online within moments of the actual news event: how many posts on the Microsoft/LinkedIn deal did you read Monday morning, barely minutes after the acquisition was announced? You don’t have time to do a copy edit, or even check the facts, before you get something online.

Sure, there are pubs that have huge (by comparison) editorial staffs and probably still have EICs that can lay claim to the title, but they are by far the exception. Look how many publications Techtarget still has: Each one has a miniscule staff, with a lot of shared services. And I mean no disrespect for them; they are just an obvious example. When I was at EETimes back in the mid 2000’s, their print revenue was 10x or 20x their online revenue, and healthy revenue it was. Not so today. No one prints on dead trees anymore. It seems even silly to say so.

Now the current tech publishing model isn’t really about the articles. Instead, it is all about how you can pay the bills with other things: custom publishing and lead generation and conference sales – in other words, with everything but your actual editorial product. Who needs editorial product, anyway? Bring in the copywriters!

When I was last at ReadWrite, I ran a successful editorial effort with several full time editors and numerous freelancers. The company had just been purchased by an online advertising agency called, ironically, Say Media. Their first question: do you intend to still do copywriting for ReadWrite? Ahem, I didn’t realize that the rebel alliance had taken over. Or maybe it was the dark side of the Force, if I want to have the right Star Wars metaphor. Whatever, Say What? I didn’t last long as a “copywriter.”

Regardless of what the job I was doing was called, the problem is those golden words that I have written over the years used to be the crank that turned the cash machine on. It was words that got readers to open the pages, which in turn drove advertisers to plunk down thousands per fullpage ads. Thanks to the web, there are no more printed pages, and ad rates are down. Way down. If you the reader doesn’t click, we the writers don’t get paid.

But the web isn’t only to blame: that just started the process of decline of the EIC. What really killed him or her off was the very nature of the web publication itself has changed. When every article that I write lives or dies based on the clickstream, you are just a Google entry away from obscurity – or fame and becoming a viral meme. Nowadays the time that I spend promoting, tweeting, reposting, commenting, and cajoling and trying to find readers is just as much as the time spent interviewing, testing, researching and writing. Social media is the cart now driving this old workhorse.

So say farewell to the EICs, may they RIP. Soon we will take our place next to buggy whip operators in history. Please take a moment and honor their memory.

EventTracker blog: Should I be doing EDR? Why anti-virus isn’t enough now

Detecting virus signatures is so last year. Creating a virus with a unique signature or hash is quite literally child’s play, and most anti-virus products catch just a few percent of the malware that is active these days. You need better tools, called endpoint detection and response (EDR), such as those that integrate with SIEMs, that can recognize errant behavior and remediate endpoints quickly.

I like to think about EDR products in terms of hunting and gathering. You can read more in my post in EventTracker’s blog this week here.

 

Fast Track blog: The benefits of being in a hackathon

With the number of coding for cash contests, popularly called hackathons, exploding, now might be the time that you should consider spending part of your weekend or an evening participating, even if you aren’t a total coder. Indeed, if you are one of the growing number of citizen developers, you might be more valuable to your team than someone who can spew out tons of Ruby or Perl scripts on demand. I spoke to several hackathon participants at the QuickBase EMPOWER user conference last month to get their perspective. You can read my post in QuickBase’s Fast Track blog today.

Authentic8 whitepaper: Why a virtual browser is important for your enterprise

The web browser has become the defacto universal user applications interface. It is the mechanism of choice for accessing modern software and services. But because of this ubiquity, it puts a burden on browsers to handle security more carefully.

silo admin console2Because more malware enters via the browser than any other place across the typical network, enterprises are looking for alternatives to the standard browsers. In this white paper that I wrote for Authentic8, makers of the Silo browser (their console is shown here), I talk about some of the issues involved and benefits of using virtual browsers. These tools offer some kind of sandboxing protection to keep malware and infections from spreading across the endpoint computer. This means any web content can’t easily reach the actual endpoint device that is being used to surf the web, so even if it is infected it can be more readily contained.

The blockchain world gets more interesting by the day

 

 

 

I was at a conference last week where everyone was doing some interesting things with blockchain technology. This is the not-so-secret sauce behind Bitcoin: a transaction log that is verifiable and can be synchronized across distributed servers and still handle multiple trust relationships, where chargebacks can’t happen and where the crypto is strong enough to have banks and other financial institutions spending millions of dollars supporting dozens of startups.

I have written before about blockchain tech for IBM’s SecurityIntelligence blog here, but what got me interested about the conference was how practical blockchain implementations have been and will be. This is especially true in changes to the world of supply chains, where goods move across the globe under a variety of incomplete and error-prone tracking circumstances.

Indeed, at the conference I saw lots of blockchain apps that related to supply chains and had almost nothing to do with cryptocurrencies. This is an industry that is ripe for change. As one analyst has written, many supply chains have data quality issues and automation has failed to deliver significant productivity gains. That could change with these new apps.

For example, there is no company called Everledger.io. The idea is to attach a unique digital signature to each and every diamond that is traded on the various international exchanges. This signature can be immediately verified with the actual item itself – like the way a checksum can be used to verify if a digital file has been altered – to ensure that the diamond hasn’t been tampered with or substituted. So far they have been able to track close to a million diamonds in this fashion. According to insurers, about seven percent of the world’s diamonds are fraudulent in one way or another. Last fall, data from the Gemological Institute of America, the main diamond industry certification body was altered by hackers.

We are still in early days, but you can see there are lots of other applications to help detect when counterfeit goods enter a supply chain that are ripe for blockchain applications. Sending prescription drugs around the world is another high-value application that several teams are working on blockchain apps.

One FedEx manager was on a panel where they spoke about how they need new technology for managing their supply chain. “The immutability of the transaction is important for us: are you who you say you are, and are you shipping what you say you are shipping?” They spend a lot on insurance and it would be nice if they could leverage blockchain tech to prove that a package actually did make it to the final destination, with something other than an illegible signature.

While they can track a package from when it leaves your door through their shipment network, that only works if they have control over the shipment from end-to-end. That isn’t always the case, and especially internationally where it can be more cost-effective if they can hand off a package to another shipper. The panel also brought up an interesting question, as to what constitutes a delivery address, with one of them holding up his phone, saying how he wants to be able to deliver something right to where he is at the moment. That has a lot of appeal to me, as I recall how many hours I have spent trying to find a package delivery person when I stepped out of my office for a moment.

Also speaking was a representative of Chattanooga-based Dynamo, a new accelerator for supply chain ventures. They are funding several blockchain-related startups. “It isn’t just about saving money with these kinds of businesses, but about finding opportunities to expand commerce.”

The conference started off with a speech from Brian Behlendorf, who is now in charge of the hyperledger project that is part of the Linux Foundation. He has been around the tech industry for a long time, putting up Wired magazine’s early website and developing numerous open source projects. The idea behind hyperledger is to have an open source project that can be used in a number of blockchain circumstances. Think of what the Apache programmers did for web servers back decades ago: the same thing will be attempted with having a set of protocols and standard infrastructure to build blockchain apps on top of with hyperledger.

Before the conference took place, a pre-conference hackathon was held and more than a dozen teams and 50 people participated to win the top prize of $20k. The winners included college students, which should give you an idea of how quickly blockchain is evolving. Unlike many hackathons where the winners get to pose with an oversize check, in this case the winning teams’ prize money was preloaded in bitcoin on a special cryptokey, which was quite fitting. The first place finishers wrote an app to eliminate ID fraud, using blockchain to encrypt and validate who you actually are.

Blockchain isn’t just all about the supply chain: the banks are getting involved too. A private effort from R3 has more than 40 financial services supporters to try to create standards for distributed ledgers. Barclays has more than 45 Bitcoin-related projects. Deloitte has a group based in Toronto doing cryptocurrency and blockchain consulting. A Berlin neighborhood has dozens of retailers who accept bitcoins. Finally, there are other currencies that are gaining traction, including Ethereum and Dash.org, that attempt to improve upon the original bitcoin specifications and further fueling blockchain interest.

It looks like there will lots of blockchain-related news in the coming months.

Fast Track blog: Lessons Learned From IT Asset Management

As a citizen developer, trying to manage your IT assets can be tough. Keeping track of such things as programs, servers, policies and procedures requires discipline, organization, and best practices that those of us who were raised in the IT school of hard knocks had to learn along the way. Here are a few tips from the IT pros to help you out.

You can read more on the QuickBase Fast Track blog here.

For Immediate Release: a podcast for B2B Marketers

I return to doing a regular series of podcasts with my long-time former partner Paul Gillin, called For Immediate Release: B2B. Paul and I co-hosted almost 100 episodes of MediaBlather back several years ago, and many of those shows have held up well talking about how technical PR and marketing communications professionals can leverage new media and other strategies.

In this week’s show, we talk about the upcoming merger between Microsoft and LinkedIn (Paul and I are split on whether it is a good thing), and interview Radius.com CEO Darian Shirazi about predictive analytics and its utility for marketing and customer retention.