Web 2.0, the long tail, social networking, tagging, AJAX. These days, enterprises who put up plain Jane Web sites aren’t enough to engage and satisfy the more discerning browsing customer. It might be time to do a Web site makeover and give it a bit of zing and pizzazz. But matching the right Web 2.0 developer to what you need isn’t easy.

The problem is that nowadays, just putting up a page of links and a couple of images aren’t engaging enough to attract visitors to your little spot of cyberspace. In this story for Techweb and Information Week, I talk about some of the lessons that others have learned and give some guidance on matching your needs with your developer’s skills.