Getting infected with malware isn’t just clicking on an errant file, but it usually occurs because an entire ecosystem is created by attackers to fool you into actually doing the click. This is the very technique behind something called SEO poisoning, in which seemingly innocent searches can tempt you with malware-infested links. The malware chain begins by an attacker generating loads of fake web content that are intended to “borrow” or piggyback on the reputation of a legitimate website. The fakes contain the malware and manage to get search results to appear higher on internet search engines. In this post for Avast’s blog, I describe the practice and offer some tips on how to steer clear of this problem.