Last week, we described the privacy changes happening within Apple’s iOS 14.5. Now, in this post, we’ll be presenting the advertiser’s perspective of the situation at hand. While advertisers may think the sky is falling, the full-on Chicken Little scenario might not be happening. The changes will make it harder – but not impossible – for advertisers to track users’ habits and target ads to their devices. And as I mention in my latest blog for Avast here, digital ad vendors need to learn new ways to target their campaigns. They have done it before, and hopefully the changes in iOS will be good for everyone, eventually.