Geofencing, or the ability to closely target particular computer users based on their current location, is still a relatively new field when it comes to restaurant marketing and branding. There are dozens of vendors in this space (this is a long list of who exhibited at last year’s Local Advertising Conference), but very few of the ones we contacted have actually had any restaurant customers yet. The tools span several different kinds of products, too.

You can view my article here in the premiere issue of Restaurant Technology Magazine that provides a primer for those interested in getting started in this space.