Endpoint security can generate new business for solution providers if you can sort through the haze and the hype. In my latest column for eWeek, I talk about ways that VARs and resellers can leverage endpoint products.

Does the damage that could be caused by a random roaming laptop coming onto your customers’ networks keep you awake at night? It should, but rather than losing any more sleep, consider the potential for new business in the endpoint security marketplace. These days, one infected laptop can bring a network to its knees, and a personal firewall and an anti-virus checker are good only if they are consistently used and updated when new exploits are discovered. Read the column here.