There has been much written about corporate blogging, but not a lot about the more practical, nuts and bolts type of advice to be a better blogger. So when I was asked by the editors of Computerworld.com to write such a piece, I jumped at the chance.

Of course, the interesting story here is how I assembled the article. Usually, I spend a lot of time emailing and making phone calls. I was determined to do this one a bit differently, and sent out a note on my Web Informant mailing list asking for help. Computerworld also posted a request on their Web site as well. Of course, I got flooded with information and plenty of tips — not unlike what happens in the real world with blogs themselves. While there are still no hard and fast rules, there is some general consensus on what to do and what not to do, including to tell the truth, always, no matter how painful. Second, find your voice and stick to it.  Above all, be professional at all times. It is OK to have a personality, but remember that you are representing your company. Allow comments and read and respond to them carefully. Craft your corporate blogging policy now, and make sure it covers all posts by your employees including those on personal sites. Finally, understand the mechanics and know your tools.

You can read the entire article here.

BTW, for my private consulting practice, I do offer a series of coaching programs on how to be better bloggers and podcasters. Contact me if interested.