I had an opportunity to visit a friend of mine who works at one of Google’s satellite office (not the main GooglePlex in Mountain View). It was an eye-opening experience on several levels: the number of people still working late at night, the numerous perks, the free food, a fleet of bicycles that anyone could use for their errands, the evening exercise classes, the on-staff masseuse. What you don’t have an on-staff masseuse? Well, that might be a bit much. But it got me thinking about ways that you can make your own shop more desirable and your staff more willing, and most of these don’t cost a lot of dough, either. 

You can read more about this in my column for Baseline this week here.