In our last podcast, we spoke about the rise of fake news. Turns out we have more to say on the topic, which has ballooned across mainstream media in the past couple of weeks. Paul talks about building brand loyalty and trust from his research. I mention this article in Teen Vogue of all places, where the reporter brings up the movie/play Gaslight and how our future president is using similar tactics to setup problems and then offer “solutions.” And we cite a column by Christina Farr who talks about how PR reps need to stop inserting themselves in the conversation when not requested or needed. You can listen to the podcast here: