FIR B2B #56: The art and science of international marketing with Frank Cutitta

Frank Cutitta has been around the tech industry for decades and both one of his plum assignments was managing the international expansion of IDG properties during the company’s glory days. As a result, he has been to more than 100 countries and understands how to adjust your marketing plans and messages accordingly. In this 27 minute podcast, we spoke to him about what marketers need to know to work with non-American audiences and product teams, and how they should become more sensitive to local customs and ways of doing business. Listen to the recording here:

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