If you use LinkedIn for marketing, you must listen to this interview. LinkedIn consistently ranks as the most effective social network for B2B marketers. What do the best of the best do well? David Karel shares the lessons he’s learned from nearly two years of working with hundreds of B2B marketers as well as using the LinkedIn platform to reach his own customers.

Listen and learn from Dave Karel on our latest For Immediate Release: B2B podcast from Paul Gillin and I. We have a 20-minute flash tour of what you need to know to succeed on LinkedIn.