VARs looking to stake a claim in new technology ground should consider television—not getting in front of the camera but rather selling IPTV. Supporting video running over existing IP networks can be incredibly profitable and a powerful differentiator for selling new services and network infrastructure.Video networking is on the rise, to be sure.

The combination of YouTube, improved Web-based and live video­conferencing, and the ease and lower cost of creating video content means that more video will be running across corporate networks. The trick is to ensure that these networks are up to the challenge and can deliver the kind of quality that will make for “must-see TV” rather than a jumble of low-resolution images and out-of-sync sound.
You can read the entire story that appeared in eWeek’s Strategic Partner edition here.