Whether based on cards or mobile apps, single-brand restaurant loyalty programs have lots of appeal. In this article for Restaurant Technology magazine (see the PDF copy), I write about what some of the leading chains are doing with digital loyalty programs (such as this screenshot from POSiq’s CRM system shown above) and how they benefit their sales and marketing programs.
Here is the direct link to the article:
http://restauranttechnologymagazine.com/article/solo-loyalty-programs-showing-the-customer-your-brand-alone/