I have been working with Ziff-Davis’ ITLink social networking site, adding content that is geared towards the reseller community. Given its early stages, the place has attracted a few hardy souls to talk about tech issues in the channel. I would urge you to try out some of the discussion groups and post a few comments here and there.

I put together my first text-chat and podcast with Ann Revell-Pechar, a longtime PR/marcom professional, talking about issues for how VARs can use online communities. Please check them both out and let me know what you think. We cover issues such as should VARs set up their own blogs and wikis, should they ghost-write their clients’ blogs, and should they use or resell other interactive tools.