Learning how to work the Web from Hef

Yes, I’ll admit that I read Playboy.com only for the articles. And earlier this month I had a chance to get up close and learn from Christie Hefner herself. The CEO of Playboy Enterprises was in town for a conference preaching digital entertainment to a bunch of old-world TV types and Web wannabies. Her speech was on how she has extended the world’s most famous rabbit logo into cyberspace and how she continues to make hay from those centerfolds, I mean, excellent articles.

I came to the keynote a bit skeptical about what Hef’s daughter could tell me about online media. But by the end of the hour I was impressed with her knowledge and common-sense lessons that she and her company have learned from running one of the most popular Web destinations for the past decade. Her words (and a few pictures too, I won’t deny that she is good with the illustrations on her PowerPoint slides) struck a very resonant chord with me.

You can read more about what Christie Hefner had to say here.

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