Why marketing matters

I spent some time with Marcia Kadanoff of Firewhite this week and loved the fact that she was not only a very smart gal but also moonlights as her home CIO. When I came by she was telling her hubby what was wrong with their home network, while whipping out the Web browser to add access for my laptop. I have to admit, I got a little hot.

And check out this post on why marketing matters even more. These days when companies are being created right and left with little regard for how to capture and retain customers, it is time to go into the Wayback machine and remember those first marketing principles.

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