For the past couple of years, high school seniors have been part of an interesting experiment called direct admissions. Basically, there are systems that allow them to get conditional pre-acceptance offers, without having to fill out much of an application in advance, or even think about where they want to attend. What makes these offers interesting is that they arrive unsolicited. There are a few caveats, but hundreds of students are now attending college using this method.

Back in the pre-historic era when I was a high school senior when I had to walk uphill both ways to school, we had to fill out applications by hand. There was no CommonApp, a system by which a thousand or so colleges agree to basically open source the application process. They are one of the entities involved direct admissions, I’ll get to them in a moment. Each place had its own essay to write. You also had to take standardized tests from places like the College Board, the dreaded SAT or ACT. And then there were the application fees.

Direct admissions puts all that aside. You have to have good grades, of course, or good enough grades for the particular school that you want to attend. But that’s about it. No more stuffing silly clubs to pad your pre-college resume. No more parental nagging about whether you have written word one on your essays.

Not every college is on board, yet. But it clearly is the coming wave. As costs to attend college continue to rise, the onerous application process has to be simplified. One private venture is leading the charge called Niche. Their website has a portal for students to enter the direct admissions world and while there is some information to fill out, it doesn’t seem all that difficult.

There are several states that have signed up to include every graduating high school senior in the program. They notify all graduating seniors in the fall where they have been accepted, based on their GPAs. Minnesota, for example, has 55 two and four year colleges — both private and public — part of the program. Students then have to complete an application to the school of their choice. Missouri has several schools that take direct admissions, including probably one of the best engineering schools in the state.

CommonApp began testing direct admissions in 2021, and now has more than 70 participating schools. Niche began its program in 2022 and now has its own group of 100 or so schools. (Forbes has more details here.) The two have somewhat different qualification criteria. With CommonApp, students have to live in lower-income households to get app fees waived and be the first in their generation to enter college, and can only apply to in-state colleges. Niche doesn’t have any income or geographic threshold.

As the NY Times wrote earlier this year, colleges want more students and need more applicants to maintain their student population. Idaho, which is one of the states with a program, found that student enrollment increased by several percentage points in the first year.

Now, you might guess that the top tier Ivies aren’t on board with direct admissions: they get plenty of attention from the best students. But for many other schools, this could be a way to attract students that may have never considered or even heard of the school. And who doesn’t like getting a “you may already have been admitted” notice? It could be a big ego and motivational boost for some seniors.

If you have a kid that has used direct admissions, please post your experiences, I would be interested to hear from you.