Webinar for Citrix: Listen to Your Customers, How IT Can Provide Better Support

IT needs to provide the best possible support to its end users. Indeed, treating them as your customers is critical. I cover some of the lessons learned from the best and worst customer-facing organizations (including developing profiles such as Mailchimp did for figuring out customer personnas) to see how IT can make improvements in this area.

Here is a video recording of my portion of the webinar (16m).

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