The Imagination Emporium by Duncan Wardle is an interesting business book. Unlike many books that fall flat after a solid first chapter full of suggestions on how to improve your workaday life, Wardle’s book is a solid construction that is chock full of real tools to help you figure out new ideas, sort and rate them and act on the best after building a consensus from various stakeholders. It is a “What Color is Your Parachute” reimagined for the digital, collaborative age, and like Parachute contains some simple but very effective ideation exercises. The trick is to actually stop reading and work through them to generate the ideas yourself.

Wardle was former head of innovation and creativity for Disney, and the design of the book’s pages show exactly how creative and clever he can be at getting you to use his tools. It starts off by exploring the “river of thinking,” where colleagues shoot down your ideas because that isn’t the Way Things Have Been Done or because There isn’t Any Budget or No, Because types of replies. Sound familiar? We have all been there.

Wardle says that our imaginations began to be stifled the day we went to first grade and told to color between the lines. That attitude creates a river of negative thinking that has lasted all of our lives. Another example — don’t call the person sitting by your office’s front door a receptionist, but as “Director of First Impressions.” See what that does? The person becomes empowered to do something important.

None of us go to work today and say we are going to kill a bunch of ideas, and yet, that is what we all do. Wardle’s book will get you to go to “Yes, and” and become better idea nurturers by building a team of diverse opinions and perspectives, and have naive experts that can stimulate your discussions.