Literary rate is low, pubs still believe in words, and people don’t have the skill or patience or ability to concentrate and to read anymore. I talk with my long-time colleague and friend Sam Whitmore about how he thinks we are in the post-literacy era, (There is this Harvard study.)  I think the ability to analyze trends from the written word vs. a well-placed picture or video demo, what I call visual literacy. This 15-minute conversation talks about this perspective for PR agencies and their clients and how to craft multi-modal pitches in the modern era. We also discuss how AI-generated outage can shape and drive online advertising.