Category Archives: white papers

Markmonitor Brandjacking Report: Financial Services Abuse June 2009

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In this edition of the Brandjacking Index, we look at the overall trends for exploits with four major financial services brands. As the economy has worsened over the past six months, we found that con artists have exploited consumers’ financial fears and uncertainties and rushed in to hijack well-known brands for their own profit. There has been a profound increase – 36% in one quarter — in the level of phishing attacks and cybersquatting abuse. More than 7,300 phony domains have been registered in the first quarter of 2009.

You can download the Brandjacking Index® – Spring 2009 report from MarkMonitor’s Web site here.

MarkMonitor Brandjacking Index on Pharma Abuse

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My continuing series of quarterly reports for MarkMonitor on online brand abuse is the Summer 2008 Brandjacking Index looking once again at the online pharma marketplace. It is sadly even more popular for fraudsters and con artists than when I looked at this industry a year ago. There is more Web traffic, more sites doing business, and a growing number of drugs that are illegally available in the online supply chain. And the online sites are getting better at attracting their marks. Interestingly, only 15 legit vendors have been approved by the US regulators to sell drugs online, and it is easy enough to check by going here.

You can download the report here.

Four steps towards online brand protection

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As the Web continues to become a more dynamic and vital part of every corporation, today’s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This white paper for MarkMonitor shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

MarkMonitor Brandjacking Index Spring 08

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I continue to author this series of white papers for MarkMonitor about brand abuses across the Internet. This report looks at the online travel industry as well as the purchase of commercial aircraft components. Both are experiencing plenty of fraud — you would think selling pieces of F16s wouldn’t have much of a market online, but you would be wrong. There is also a brisk trade in online airticket vouchers, most of which aren’t transferable. That doesn’t stop the bad guys from trying to sell one!

You can download the report here.

Brandjacking Report for MarkMonitor

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My latest quarterly Brandjacking report for MarkMonitor can be found here. I summarize brand abuse trends from 2007. The bad news is that brandjackers have begun to target more mainstream packaged goods including food and beverages, automotive products, and consumer goods. The good news is that domain kiting and PPC activity has dropped off. Kiting threats actually dropped in the last quarter, and were below levels observed at the beginning of 2007. I also look at phishing and specific country trends, too.

Creating successful mashups and rich Internet apps

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Today’s businesses are all about quickly adapting to changing conditions. Employees want prompt access to their data. They also want the ability to analyze and act upon changing situations and evolving markets, so they can seize strategic advantages and exploit opportunities. To make business more agile, IT itself must become agile—quick, resourceful, and adaptable. Today that means being able to create applications for the moment, what are often called agile applications.

In a white paper I wrote for SnapLogic, I talk about some of the challenges and opportunities for creating Web mashups and rich Internet applications, and how the company’s data tools can be helpful for corporate developers.

You can download the paper here.

Brandjacking report for MarkMonitor, fall 2007

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I wrote the fall 2007 Brandjacking report for MarkMonitor, and it is now out today. It has a research focus on the consumer toy market and shows how recalled toy models are readily available at many online sites. Consumers who aren’t aware of the recalls may endanger their children by accidentally purchasing items containing lead paint or small parts. In addition, we found suspicious and recalled toys for sale in bulk by B2B exchanges of toy wholesalers, which is even more of a threat as large quantities of these dangerous toys could enter the retail stream.

This has not been a good year for toy retailers. A number of high profile toy recalls combined with a slower economy doesn’t bode well as the holiday shopping season begins. And shoppers will find an increasing number of online sites continuing to sell recalled toys.

You can download a copy of the report here.

Next Generation of Mobile Applications (white paper)

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The days are long gone when corporations had a single wireless network that was used primarily for networked computers, running it from a series of access points mounted near the ceilings. Today’s wireless infrastructure is much more complex with different types of endpoints besides laptop PCs, operating across multiple radio frequencies, and serving many different purposes besides connecting PCs to file servers. In my white paper for MobileAccess that is posted this week, I talk about how today’s applications are changing the wireless landscape and describe in some detail some of the leading examples of this new generation of wireless applications to enhance productivity and integrate mobility into the workplace.