FIR B2B podcast #85: How Digital Channels Are Transforming B2B Sales

FIR B2B podcast #85: How Digital Channels Are Transforming B2B Sales

Our guest for this week’s episode is Ray Grady, the President of CloudCraze. In a recent report, CloudCraze uncovers the value B2B organizations are seeing from digital channels and their future expectations for online sales. Forrester expects eCommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. by the end of 2017. Without a doubt, a digital revolution has taken place in B2B, leading to explosive growth for those who have invested in eCommerce. 

We ask Grady about his survey, which covered 400 representatives of consumer packaged goods, manufacturing and software companies. It found some interesting and perhaps non-obvious results:

  • More than half of B2B businesses (56%) give self-service access to all of their customers.
  • For the first time in B2B history, nearly half of B2B businesses sell their full product line online.
  • Sixty percent of B2B decision-makers indicate that the growth of digital has caused their sales team to grow along with it.
  • European businesses are generally more advanced than U.S.-based businesses when it comes to the maturity of their digital commerce sites. They have more of a global mindset, a greater willingness to embrace agile systems and present their site in many different languages. EU buyers are also more comfortable buying B2B products and services online.

You can listen to the 21 min. podcast here.

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