FIR B2B podcast #64: SMART INFLUENCER RELATIONS, A FAKE NEWS NIGHTMARE AND FIVE WAYS TO OUTSOURCE PR

This week we cover a grab bag of stories dealing with B2B marketing, some good and some bad. We look a why Medium.com failed to deliver revenue, blaming this failure on its advertising model. The story ran in Bloomberg after the company had a significant recent layoff. Washington Post homepage editor Doris Truong was caught up in her own private PizzaGate fake news saga when trolls on the Internet spread a terrible case of mistaken identity about her, pictured here. Then we discuss understanding the kind of PR program you’re really looking for and how you need to set your expectations accordingly. The article mention five kinds of potential startup PR programs that are typical.

Finally, we cover this interesting story about building a brand, the Chinese way. Networking and communications giant Huawei (annual revenue of US$60 billion and the #3 smartphone vendor) paid a few dozen influencers to attend their September trade show in Shanghai and promote to their social media connections.

You can listen to the 21 minute podcast now.

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