You won’t find many product marketers with advanced certifications in the technologies they market, but we found one. Our guest is Dena Bauckman, director of product marketing for email encryption provider Zix Corp. in Dallas. Dena has held similar titles at Sterling Commerce and BancTec.

Bauckman’s perspective on the interplay between product marketers, corporate marketers and product managers is distinctive. She stresses how all parties need to understand where each other is coming from and be tuned in to their needs and schedules.

You can listen to our 25 minute podcast here: