I return to doing a regular series of podcasts with my long-time former partner Paul Gillin, called For Immediate Release: B2B. Paul and I co-hosted almost 100 episodes of MediaBlather back several years ago, and many of those shows have held up well talking about how technical PR and marketing communications professionals can leverage new media and other strategies.

In this week’s show, we talk about the upcoming merger between Microsoft and LinkedIn (Paul and I are split on whether it is a good thing), and interview Radius.com CEO Darian Shirazi about predictive analytics and its utility for marketing and customer retention.