Really Simple Syndication is everywhere. RSS has been incorporated into online news portals and the latest version of Internet Explorer. It’s how the blogosphere has grown so quickly, and lies at the core of popular new media sites like MySpace and YouTube. Yet this technology still seems foreign to many media professionals. I will be doing a session at the New Communications Forum on March 8th in Vegas. The session is geared towards journalists and PR professionals, and I will cover such topics as:

• Understand the media’s use of RSS
• Use RSS feeds to provide real value to you and your audience
• Set up an RSS newsreader and customize feeds to track news on your industry, clients and competitors
• Use RSS to become a better PR resource to media